Trends on Zora

Launch and trade markets for any topic, meme, moment, or idea with Trends.

Trends are created around words, concepts, celebrities, memes, or topics, such as "horse", "bitcoin", "snowstorm", "lebronjames", "gtavi". Each Trend is it’s own coin and has a unique ticker.

Trends have a 0.01% trading fee, and no creator allocation. 100% of the supply goes directly into the market.

On Zora, every post is paired with a coin; by default, your Creator Coin. With Trends, you can also pair your posts with a Trend coin to link your content to that topic's market. 

For more on how pairing works, see Pairs on Zora.

Tap + to open the create menu:

1. Select the Trend tab

2. Enter your Trend $Ticker

   • Tickers can contain letters, numbers, spaces, and dashes

   • Max length is 64 characters

   • Each ticker must be unique — the form will check availability as you type

     • Please note: Trend tickers cannot be changed after creation. Make sure you're happy with the name and spelling before confirming.

3. Review the preview showing your Trend's ticker

4. Optionally, set an Initial Buy amount to purchase up to 5% of the token supply at creation

5. Tap Start $TICKER to create your Trend

6. Confirm the transaction

Creating a Trend is free, Zora covers the cost.

• Choose broad, recognizable topics that are likely to attract content. A Trend like "$SPORTS" will attract more Pairs than "$tuesdaybasketballgame"

• Think about linkable content — will people naturally want to connect posts, videos, or articles to this topic? That's what drives more Pairs and trading

• Search first — check if the Trend already exists before creating. You can search for Trends on the Explore page or directly in the create flow