Understanding Tags on Zora

Launch and trade markets for any topic, meme, moment, or idea with Tags.

Tags are created around words, concepts, celebrities, memes, or topics like "horse", "bitcoin", "snowstorm", "lebronjames", or "gtavi". Each Tag is its own coin with a unique ticker.

Tags have a 0.01% trading fee and no creator allocation. 100% of the supply goes directly into the market.

1. Tap + to open the Create modal

2. Tap "Tags"

3. Enter your Tag $Ticker

   • Tickers can contain letters, numbers, spaces, and dashes

   • Max length is 64 characters

   • Each ticker must be unique — the form checks availability as you type

     • Tag tickers cannot be changed after creation. Make sure you're happy with the name and spelling before confirming.

4. Review the preview showing your Tag's ticker

5. Set an Initial Buy amount (optional)

   • You can purchase up to 5% of the coin supply at creation

6. Tap "Start $TICKER" to create your Tag

• Choose broad, recognizable topics that are likely to attract content. A Tag like "$SPORTS" will attract more Pairs than "$tuesdaybasketballgame"

• Think about linkable content — will people naturally want to connect posts, videos, or articles to this topic? That's what drives more Pairs and trading

• Search first — check if the Tag already exists before creating. You can search for Tags on the Explore page or directly in the create flow

If you would like more help, don't hesitate to contact our support team via our help centre or tag us on X (formerly Twitter) and Farcaster.

Legal disclaimer: Coins are ERC-20 representations of user-created Zora posts and are for entertainment and social engagement purposes only.