Last updated March 20, 2026

Zora is where culture lives on chain. Our platform lets you create, share, and trade content — from posts and media to trends and paired content. These Community Guidelines set out the rules that apply to everyone who uses Zora, across all of our products and features.

We built Zora on a principle of openness. We don’t police opinions, edgy humor, or political commentary. What we care about is direct harm. Content and conduct that hurts people, breaks the law, or turns the platform into a tool for abuse. These Guidelines draw that line.

These Guidelines are incorporated into our Terms of Service. Violating them may result in enforcement action as described in Section 10 below.

These Guidelines apply to all users of Zora and to all activity on the platform, including but not limited to:

• Creating, uploading, or sharing content (including text, images, video, audio, and metadata)

• Profile information (usernames, bios, profile images)

• Comments, messages, and other communications on the platform

• Creating, naming, or listing trends and paired posts

• Buying, selling, or holding tokens associated with creators, trends or posts

For the avoidance of doubt, these Guidelines apply to the text, names, symbols, metadata, video and imagery of all content on Zora. Where content references or links to third-party material (e.g., an external article, video, or social media post), these Guidelines apply to the extent that such material is incorporated into the content’s name, description, or imagery displayed on Zora.

Zora is built on open, permissionless infrastructure. Anyone can create content, mint tokens, and trade freely. We believe users should be free to create, share, and trade without gatekeeping. That openness is the point.

We believe culture should flow freely. We don’t make judgments about taste, opinions, or whether content is offensive. Our prohibitions are narrow by design — limited to content that is illegal or otherwise prohibited, that directly causes serious harm to identifiable people, or that undermines the integrity of the platform.

We enforce proportionally. Not every violation results in the same consequence. We distinguish between mistakes and deliberate abuse.

Context matters. Language is complex. We look at who is saying something, how it’s being used, and what the likely impact is before we act.

We build in public. These Guidelines will evolve as the platform grows. We’ll communicate changes and explain our reasoning.

Zora is designed to reflect what people care about. We maintain the platform, enforce these Guidelines, and intervene where content crosses the thresholds set out below. We aim to keep these thresholds narrow and clearly defined, so that users can participate with confidence about what is and is not permitted.

When using Zora, you agree to:

• Not create content with names, descriptions, or metadata that violate these Guidelines or applicable law

• Not use the platform in any way that is deceptive, fraudulent, or misleading

• Not use the platform to harass, abuse, threaten, or intimidate any individual or group

• Not attempt to evade the restrictions in these Guidelines through coded language, deliberate misspellings, or other obfuscation techniques

Zora reserves the right to interpret content contextually. We assess content based on its most reasonably understood meaning, taking into account current cultural context, coded language, and patterns of behavior.

You may not create, share, trade, or promote any content that falls within the following categories. This section uses defined terms, which are set out in Section 6 (Definitions).

You may not create or share content that contains or references:

• Slurs that target a Protected Attribute and are not used in a clear re-appropriation context

• Words or phrases that promote, endorse, or spread Hateful Ideologies, including claims of supremacy over a Protected Group, hateful conspiracy theories targeting a Protected Group (such as the “Great Replacement Theory” or claims that a religious or ethnic group secretly controls institutions), and symbols or imagery associated with hateful movements

• Content that dehumanizes, calls for the exclusion of, or incites discrimination against individuals or groups based on their Protected Attributes

You may not create or share content that:

• Provides material support to, or promotes or praises violence caused by, Violent Political Organizations, Hateful Organizations, Violent Criminal Organizations, or Violent Extremist Entities

• Glorifies, celebrates, or provides material support to individuals who have committed mass or serial violence, or who promote Hateful Ideologies

• Promotes, incites, or threatens violence against any individual, group, or institution, including through phrases such as “death to [group],” calls for ethnic cleansing, or coded references to political violence

• Facilitates events of mass violence, terrorism, or atrocities in a manner that glorifies or trivializes the harm caused

• Creates a financial incentive for violence against a specific identifiable person, regardless of how the content is framed (for example, content structured as a prediction or wager on whether a named individual will be physically harmed)

• Displays or references graphic depictions of real-world violence, including through paired content that surfaces violent or gory material (such as depictions of executions, torture, mutilation, or mass casualty aftermath)

Creating content that names a designated terrorist organization, sanctioned entity, or mass violence perpetrator and is structured in a way that directs financial value toward supporting, celebrating, or memorializing such actors will be treated as a violation of this section regardless of stated intent.

You may not create or share content that depicts, references, promotes, solicits, or normalizes child sexual abuse material in any form, including through coded language. This includes content that:

• References, glorifies, or normalizes the sexual exploitation or abuse of youth

• Uses known coded terminology associated with CSAM distribution or pro-contact movements

• Sexualizes youth in any way, including through fictional, animated, or AI-generated depictions
  

This is a zero-tolerance category. Violations will result in immediate and permanent account termination and will be reported to the National Center for Missing & Exploited Children (NCMEC) and relevant law enforcement authorities.

You may not create or share content that:

• Depicts, promotes, or references non-consensual sexual acts

• References, facilitates, or promotes image-based sexual abuse, including so-called “revenge pornography,” non-consensual intimate imagery, deepfake pornography, or hidden-camera sexual content

• References or promotes the use of substances or methods to facilitate sexual assault

You may not create or share content that directly facilitates suicide or self-harm, specifically:

• Content that shares or promotes detailed methods or instructions for suicide or self-harm

• Content structured to direct financial value toward, or otherwise encourage, coordinate, or reward specific acts of suicide or self-harm

Content relating to mental health awareness, suicide prevention, crisis support, or general public discourse around these topics is not prohibited.

You may not create or share content that directly facilitates or solicits sexual services, specifically:

• Content that functions as a marketplace or direct solicitation mechanism for sexual services, sexual acts, or transactional sexual activity

• Content that facilitates the non-consensual distribution of intimate or sexual content

You may not use the platform to directly facilitate any of the following:

• Human trafficking or forced labor

• Money laundering, terrorist financing, or sanctions evasion

• Sale or trafficking of illegal weapons or explosives

This section targets the direct use of the platform as a mechanism to facilitate these activities (e.g., using content or a ticker as a coordination or payment channel). It does not prohibit content that references or discusses these topics in a general or newsworthy context.

You may not:

• Impersonate another person, creator, or entity in a manner that is intended to or does mislead other users

• Create accounts, profiles, or content that falsely suggest an affiliation with, endorsement by, or authorization from another person or entity

In addition to the prohibited content categories above, Zora takes action to maintain the quality and usability of the platform. The provisions in this section are platform quality measures leading to reduced visibility, delisting, or consolidation of content.

To maintain platform quality and a useful experience for all users, you may not:

• Create multiple pieces of content that are substantially identical or near-identical to existing content, including through minor spelling variations, character substitutions, or trivial reformulations

• Use automated tools or bots to create large volumes of content in a manner that floods discovery surfaces or degrades the usability of the platform

• Coordinate with other accounts to create duplicate or near-duplicate content for the purpose of artificially dominating discovery surfaces

Zora may consolidate, delist, or reduce the visibility of content that contributes to spam, even where no individual item violates another provision of these Guidelines.

Zora may reduce the visibility of, delist, or deprioritize content that is:

• Repetitive, low-effort, or generated at scale in a manner that degrades the quality of discovery surfaces

• AI-generated content produced in bulk with no meaningful creative input or curation

• Content that is designed primarily to game algorithmic distribution rather than to contribute meaningfully to the platform

This section does not prohibit the use of AI tools in content creation. It addresses bulk, low-quality output that degrades the platform experience for other users.

You may not use networks of accounts, bots, or other coordinated activity to artificially amplify content, manipulate engagement metrics, or create a misleading impression of popularity or consensus.

Content on Zora will naturally reference brands, public figures, creative works, and other third-party subject matter. Zora does not pre-screen content for intellectual property compliance, and the existence of content referencing a third party does not imply any affiliation with, endorsement by, or authorization from that third party. Such references are generally referential in nature rather than indicative of affiliation, endorsement, or authorization.

If you are a rights holder and believe that content on Zora infringes your intellectual property rights, you may submit a request in accordance with the process set out in Section 12 of our Terms of Service. Zora will review valid requests and may take action where required by applicable law or lawful request.

Zora is not obligated to remove content solely because it references a third-party name, brand, or public figure. Short-form identifiers such as tickers reflect user interest and their use is generally referential rather than infringing.

You are solely responsible for ensuring that the content you create complies with applicable intellectual property laws. Zora does not provide legal advice on whether specific content may implicate third-party rights. If content you created is the subject of a valid legal complaint, Zora may take action including removal of the content without compensation.

The following definitions apply throughout these Guidelines:

Protected Attributes are personal characteristics that a person is born with, are immutable, or the forced change of or attack upon which would cause severe psychological harm. Protected Attributes include: caste, disability, ethnicity, gender, gender identity, immigration status, national origin, race, religion, serious disease, sex, sexual orientation, and tribe.

Protected Group means any group of individuals who share one or more Protected Attributes.

Hateful Ideology means a system of beliefs that excludes, oppresses, or otherwise discriminates against individuals based on their Protected Attributes. Examples include white supremacy, misogyny, anti-LGBTQ+ hate, antisemitism, and Islamophobia.

Hateful Organization means a group that targets people based on Protected Attributes, dehumanizes others, and promotes Hateful Ideologies.

Violent Political Organization means a non-state actor that commits violent acts primarily against state actors (such as a national military), rather than civilians, as part of ongoing political disputes (such as territorial claims).

Violent Criminal Organization means a non-state group that engages primarily in criminal violence (e.g., drug cartels, organized crime syndicates, criminal gangs) for financial gain.

Violent Extremist Entity means a non-state group or individual that engages in, or advocates for, violence against civilians to advance political, religious, ethnic, or ideological objectives, in ways recognized as violating international norms.

Material Support includes financial contributions, recruitment, logistical assistance, or any other tangible or intangible support that furthers the objectives of a prohibited organization or individual.

Zora recognizes that language is complex and context-dependent. In enforcing these Guidelines, we consider the following factors:

Re-appropriation: Certain terms that would otherwise constitute slurs may be used in a re-appropriation context by members of the affected community. Where content uses a slur in a context that is clearly reclamatory and not directed at harming the relevant Protected Group, we may exercise discretion. However, given that content on Zora is visible to all users on the platform, we may apply a higher threshold than would apply on a typical social media platform.

Newsworthiness: Content that references real-world events, public figures, or current affairs will be assessed for whether its primary purpose is informational or whether it serves to promote harm. Content named after a newsworthy event is not per se prohibited, but content that glorifies or trivializes violence, hate, or abuse associated with that event may be.

Coded language and evasion: We monitor for deliberate attempts to circumvent these Guidelines through coded language, deliberate misspellings, symbol substitutions, or other obfuscation techniques. Content that is determined to use evasion tactics to reference prohibited material will be treated as a violation.

Financial context: Because some content on Zora is tradeable and carries financial value, the financial incentive structure creates risks that may not exist on a purely social platform. Content that directs financial value toward harmful outcomes may be treated more strictly than equivalent content on a non-financial platform.

If you encounter content that you believe violates these Guidelines, you can report it by:

• Using the in-app reporting feature

• Contacting our team at support@zora.co

• Visiting https://support.zora.com

We review all reports and aim to take initial action within 24 hours where feasible. Where content is reported and found to involve CSAM or imminent threats of violence, we will take action as quickly as possible and may report the matter to relevant law enforcement authorities.

For privacy and operational reasons, we may not always be able to share the outcome of a specific report, but every report is taken seriously and contributes to keeping the platform safe.

Our Trust & Safety team reviews reports from users and may also proactively identify violations. When we find a violation, we take enforcement action proportional to the severity and nature of the violation.

We apply enforcement proportionally. We distinguish between:

• Immediate action without warning for zero-tolerance violations (CSAM, imminent threats of violence)

• Removal with warning for first-time violations that appear unintentional

• Escalating enforcement (restriction, suspension, termination) for repeated or deliberate violations

We may also consider context, patterns of behavior, and off-platform conduct when making enforcement decisions, not just the individual piece of content in isolation.

You may appeal an enforcement action by contacting us at support@zora.com or through https://support.zora.com. Appeals will be reviewed by a member of the Trust & Safety team who was not involved in the original decision where practicable.

We may update these Guidelines from time to time to reflect changes in our products, applicable law, or emerging risks. We may also take action against content that violates the spirit of these Guidelines even where it is not explicitly covered in the current version.

Where we make material changes, we will notify users through the platform or by other reasonable means. Your continued use of Zora after such changes constitutes your acceptance of the updated Guidelines.

These Guidelines supplement and should be read together with the following:

• Zora Terms of Service (including Section 9: Prohibited Activities)

• Zora Privacy Policy

Where the Terms of Service impose obligations not addressed in these Guidelines (for example, intellectual property obligations under Section 12 of the Terms of Service), those obligations continue to apply.

In particular, the following obligations set out in the Terms of Service apply to all activity on the platform and are incorporated by reference:

• Age requirements: You must meet the minimum age requirements set out in the Terms of Service to use the platform.

• Sanctions compliance: You must comply with all applicable sanctions laws and regulations, including those administered by OFAC, the EU, and the UK. You may not use the platform if you are located in, or are a resident or national of, any jurisdiction subject to comprehensive sanctions, or if you are a person or entity designated on any applicable sanctions list. Zora may restrict or terminate access where required by applicable sanctions laws.