It is helpful to understand the difference between a reserve auction and buying an NFT via the buy now price. NFTs with a buy now price are instant sales, and you will be transferred the NFT as soon as the sale transaction has succeeded.
You can filter NFTs listed with a fixed price via the homepage.
Simply select "Buy now"
This is a step-by-step guide to buying an NFT listed with a "buy now" price.
Connect your wallet to Zora
Click the "Buy Now" button underneath the NFT
The listing price and currency will display to confirm the price of the NFT
Click “Buy NFT”
Your wallet will prompt you to confirm the price of the NFT + gas required to complete the transaction.
Click "Confirm" and wait for your transaction to succeed.
You can check the status of your transaction via Etherscan. A direct link to your transaction will be within your wallet.
Once the transaction has been successful, your new NFT will be sent to you. It can take up to 5 minutes for your newly purchased NFT to show on your profile.