It is very important to encode your video appropriately to give your audience a good viewing experience. Not doing so can result in videos failing to load, buffering for a long time or crashing the website altogether.
Below is a range of applications and services we recommend for you to use when preparing your video for upload.
Use a free online tool to re-encode your video. Use the default settings.
Cloud Convert (Does not require sign-up)
Adobe Express (Requires sign-up)
You can use a desktop application for encoding your video.
Adobe Media Encoder (Paid)
File container: MP4
Video codec: H.264
Width and height resolution limit: 4096px (Recommended 1920px for optimal uploading and playback experience)
Recommended file size: 100Mb
Video bitrate: 8-10 Mbps