Understanding Rewards on Zora

Edited

Zora’s mission has always been to bring creativity onchain. We are dedicated to creating the best tools, products, and features to make it as easy as possible for creators to earn sustainably from their work. This includes when Creators do not charge a list price on their NFT projects.

Our Protocol Rewards are the next step in this mission and allow us to spread the wealth to those contributing to our growing ecosystem. Creators and developers on Zora can now automatically earn a portion of the mint fees paid by their collectors.

The mint fee will vary based on how the Creator chooses to price their NFT (find additional information on mint fees here). The fee proceeds are then split to reward ecosystem participants, as outlined below!

A few factors determine how these rewards are split, with the primary factor being whether the NFT has no list price, is priced in ETH, or is priced in an alternative token (learn more about alternative tokens here).

Before viewing the fee breakdown, there are a few terms to understand:

Create Referral Reward

This reward motivates Zora users to invite others to create on the Zora platform and offers incentives for developers constructing alternative platforms utilizing the Zora Creator Toolkit. Users who refer others will receive an ETH reward on every NFT minted that was created by someone you referred. Platforms that facilitate the creation of collections using the Creator Toolkit will receive a reward for every NFT minted from such collections.

*Learn how to share a Create Referral link here. In the future, Create Referral Rewards may be subject to a limit or cap.

Mint Referral Reward

This rewards users and interfaces that surface editions created using Zora’s Creator Toolkit for minting, whether directly on Zora or an alternative platform. The referrer shall receive a reward for each individual mint on a Zora Creator contract it enables.

*Learn how you can share a Mint Referral link here.

First Minter Reward

This rewards the party who mints the first NFT in an offchain edition created using Zora's Creator Toolkit. When a Creator elects to deploy their own edition onchain, the Creator will automatically mint the first NFT in the edition and thus receive the First Minter Reward.

*Learn more about the Create for Free feature here.


Breakdown of our Protocol Rewards

Protocol Rewards split on mints with no list price:

TOTAL MINT FEE: 0.000777 ETH

Creator Reward: 0.000333

Create Referral Reward: 0.000111

Mint Referral Reward: 0.000111

Zora Fee: 0.000111

First Minter Reward: 0.000111

Protocol Rewards split on NFTs priced in ETH

TOTAL MINT FEE: 0.000777 ETH

The creator keeps 100% of earnings from sales

Create Referral Reward: 0.000222

Mint Referral Reward: 0.000222

Zora Fee: 0.000222

First Minter Reward: 0.000111

Protocol Rewards Split on NFTs priced in alternative tokens

The creator keeps 95% of earnings from sales

TOTAL MINT FEE: 5% of the listed purchase price

Create Referral Reward: 28.57% of the Mint Fee

Mint Referral Reward: 28.57% of the Mint Fee

Zora Fee: 28.63% of the Mint Fee

First Minter Reward: 14.23% of the Mint Fee


Protocol Reward Examples

To help you understand the different ways that these fees can be distributed, here are some example scenarios:

Example 1

Let’s start with the baseline: If an edition is created directly on Zora and the mint happens on the Zora mint page, the fee allocation is as follows:

No list price:

  1. Creator Reward = 0.000333 ETH

  2. First Minter Reward = 0.000111 ETH

  3. Zora split = 0.000333 ETH (Zora mint fee + Create referral + Mint Referral)

Priced in ETH:

  1. Creator receives 100% of the mint price

  2. First Minter Reward = 0.000111 ETH

  3. Zora split = 0.000666 ETH (Zora mint fee + Create Referral + Mint Referral)

Priced in alternative token:

  1. Creator receives 95% of the mint price

  2. Total Mint Fee = 5%

    1. First Minter Rewards = 14.23% of the Mint Fee

    2. Zora split = 85.77% (Zora mint fee + Create Referral + Mint Referral)

Example 2

Create Referral - If a creator deploys their edition on another platform using Zora contracts, but the mint happens on the Zora mint page:

No list price:

  1. Creator Rewards = 0.000333 ETH

  2. First Minter Reward = 0.000111 ETH

  3. Zora split = 0.000222 ETH (Zora mint fee + Mint Referral)

  4. The developer that built the alternative platform = 0.000111 ETH (Create Referral)

Priced in ETH:

  1. Creator receives 100% of the mint price

  2. First Minter Reward = 0.000111 ETH

  3. Zora split = 0.000444 ETH (Zora mint fee + Mint Referral)

  4. The developer that built the alternative platform = 0.000222 ETH (Create Referral)

Priced in alternative token:

  1. Creator receives 95% of the mint price

  2. Total Mint Fee = 5%

    1. First Minter Rewards = 14.23% of the Mint Fee

    2. The developer that built the alternative platform = 28.57% of the Mint Fee (Create Referral)

    3. Zora split = 57.2% (Zora mint fee + Mint Referral)

Example 3

Mint Referral - If the edition is created on Zora, but the mint happens elsewhere (e.g. Mint.fun)

No list price:

  1. Creator Reward = 0.000333 ETH

  2. First Minter Reward = 0.000111 ETH

  3. Zora Split = 0.000222ETH (Zora mint fee + Create Referral)

  4. The developer that built the alternative platform reward = 0.000111 ETH (Mint Referral)

Priced in ETH:

  1. Creator receives 100% of the mint price

  2. First Minter Reward = 0.000111 ETH

  3. Zora split = 0.000444 ETH (Mint fee + Create Referral)

  4. The developer that built the alternative platform split = 0.000222 ETH (Mint Referral)

Priced in alternative token:

  1. Creator receives 95% of the mint price

  2. Total Mint Fee = 5%

    1. First Minter Rewards = 14.23% of the Mint Fee

    2. The developer that built the alternative platform = 28.57% of the Mint Fee (Create Referral)

    3. Zora split = 57.2% (Zora mint fee + Mint Referral)

Example 4

Create + Mint Referral - If a creator deploys their edition on another platform using Zora contracts AND the mint happens on another platform.

No list price:

  1. Creator Reward = 0.000333 ETH

  2. First Minter Reward = 0.000111 ETH

  3. Zora split = 0.000111 ETH

  4. The developer that built the alternative platform split = 0.000111 ETH (Mint Referral)

  5. The developer that built the alternative platform split = 0.000111 ETH (Create Referral)

Priced in ETH:

  1. Creator receives 100% of the mint price

  2. First Minter Reward = 0.000111 ETH

  3. Zora split = 0.000222 ETH (Mint fee)

  4. The developer that built the alternative Create platform split = 0.000222 ETH (Mint Referral)

  5. The developer that built the alternative Mint platform split = 0.000222 ETH (Create Referral)

Priced in alternative token:

  1. Creator receives 95% of the mint price

  2. Total Mint Fee = 5%

    1. First Minter Rewards = 14.23% of the Mint Fee

    2. The developer that built the alternative Create platform split = 28.57% of the Mint Fee (Mint Referral)

    3. The developer that built the alternative Mint platform split = 28.57% of the Mint Fee (Create Referral)

    4. Zora split = 28.63% of the Mint Fee (Mint fee)

Example 5

Create Referral - If a creator deploys their edition on Zora and initially joined Zora through a Create Referral link provided by another user, when a mint happens on the Zora mint page:

No list price:

  1. Creator Rewards = 0.000333 ETH

  2. First Minter Reward = 0.000111 ETH

  3. Zora Split = 0.000222 ETH (Zora Mint Fee + Mint Referral)

  4. The Zora User who invited the creator = 0.000111 (Create Referral)

Priced in ETH:

  1. Creator receives 100% of the mint price

  2. First Minter Reward = 0.000111 ETH

  3. Zora Split = 0.000444 ETH (Zora mint fee + Mint Referral)

  4. The Zora user who invited the creator = 0.000111 (Create Referral)

Priced in alternative token:

  1. Creator receives 95% of the mint price

  2. Total Mint Fee = 5%

    1. First Minter Rewards = 14.23% of the Mint Fee

    2. The Zora user who invited the creator = 14.23% (Create Referral)

    3. Zora Split = 57.20% (Zora mint fee + Mint Referral)