Understanding Rewards on Zora
Zora’s mission has always been to bring creativity onchain. We are dedicated to creating the best tools, products, and features to make it as easy for creators to earn sustainably from their work. This includes when Creators do not charge a list price on their NFT projects.
Our Protocol Rewards are the next step in this mission and allow us to spread the wealth to those contributing to our growing ecosystem. Creators and developers on Zora can now automatically earn a portion of the mint fees paid by their collectors.
The mint fee will vary based on how the Creator prices their NFT (find additional information here). The fee proceeds are then split to reward ecosystem participants, as outlined below!
A few factors determine how these rewards are split, with the primary factor being whether the NFT has no list price, is priced in ETH, or is priced in an alternative token (learn more about alternative tokens here).
Before viewing the fee breakdown, there are a few terms to understand:
Create Referral Reward
This reward motivates Zora users to invite others to create on the Zora platform and incentivises developers to construct alternative platforms utilizing the Zora Creator Toolkit. Users who refer others will receive an ETH reward on every NFT minted created by someone you referred. Platforms that facilitate the creation of collections using the Creator Toolkit will receive a reward for every NFT minted from such collections.
*Learn how to share a Create Referral link here. Create Referral Rewards may be subject to a limit or cap in the future.
Mint Referral Reward
This rewards users and interfaces that surface editions created using Zora’s Creator Toolkit for minting, whether directly on Zora or an alternative platform. The referrer shall receive a reward for each individual mint on a Zora Creator contract it enables.
*Learn how you can share a Mint Referral link here.
First Minter Reward
This rewards the party who mints the first NFT in an offchain edition created using Zora's Creator Toolkit. When a Creator elects to deploy their own edition onchain, the Creator will automatically mint the first NFT in the edition and thus receive the First Minter Reward.
*Learn more about the Create for Free feature here.
Breakdown of our Rewards
Follow along below for our breakdown of the Zora Mint Fee and how it is split among creators, collectors, developers, builders, and Zora.
Rewards split on mints with no list price
TOTAL MINT FEE: 0.000777 ETH |
Creator Reward: 0.000333 |
Create Referral Reward: 0.000111 |
Mint Referral Reward: 0.000111 |
Zora Fee: 0.000111 |
First Minter Reward: 0.000111 |
Rewards split on NFTs priced in ETH
TOTAL MINT FEE: 0.000777 ETH |
The creator keeps 100% of earnings from sales |
Create Referral Reward: 0.000222 |
Mint Referral Reward: 0.000222 |
Zora Fee: 0.000222 |
First Minter Reward: 0.000111 |
Rewards Split on NFTs priced in alternative tokens
The creator keeps 95% of earnings from sales |
TOTAL MINT FEE: 5% of the listed purchase price |
Create Referral Reward: 28.57% of the Mint Fee |
Mint Referral Reward: 28.57% of the Mint Fee |
Zora Fee: 28.63% of the Mint Fee |
First Minter Reward: 14.23% of the Mint Fee |
Protocol Reward Examples
To help you understand the different ways that these fees can be distributed, here are some example scenarios:
Example 1 - Baseline
If an edition is created directly on Zora and the mint happens on the Zora mint page, the fee allocation is as follows:
No list price:
Creator Reward = 0.000333 ETH
First Minter Reward = 0.000111 ETH
Zora split = 0.000333 ETH (Zora mint fee + Create referral + Mint Referral)
Priced in ETH:
Creator receives 100% of the mint price
First Minter Reward = 0.000111 ETH
Zora split = 0.000666 ETH (Zora mint fee + Create Referral + Mint Referral)
Priced in alternative token:
Creator receives 95% of the mint price
Total Mint Fee = 5%
First Minter Rewards = 14.23% of the Mint Fee
Zora split = 85.77% (Zora mint fee + Create Referral + Mint Referral)
Example 2 - Create Referral (For Builder/Developer)
If a creator deploys their edition on another platform using Zora contracts, but the mint happens on the Zora mint page:
No list price:
Creator Rewards = 0.000333 ETH
First Minter Reward = 0.000111 ETH
Zora split = 0.000222 ETH (Zora mint fee + Mint Referral)
The developer that built the alternative platform = 0.000111 ETH (Create Referral)
Priced in ETH:
Creator receives 100% of the mint price
First Minter Reward = 0.000111 ETH
Zora split = 0.000444 ETH (Zora mint fee + Mint Referral)
The developer that built the alternative platform = 0.000222 ETH (Create Referral)
Priced in alternative token:
Creator receives 95% of the mint price
Total Mint Fee = 5%
First Minter Rewards = 14.23% of the Mint Fee
The developer that built the alternative platform = 28.57% of the Mint Fee (Create Referral)
Zora split = 57.2% (Zora mint fee + Mint Referral)
Example 3 - Create Referral (Invited to Zora)
If a creator deploys their edition on Zora and initially joined Zora through a Create Referral link provided by another user, when a mint happens on the Zora mint page:
No list price:
Creator Rewards = 0.000333 ETH
First Minter Reward = 0.000111 ETH
Zora Split = 0.000222 ETH (Zora Mint Fee + Mint Referral)
The Zora User who invited the creator = 0.000111 (Create Referral)
Priced in ETH:
Creator receives 100% of the mint price
First Minter Reward = 0.000111 ETH
Zora Split = 0.000444 ETH (Zora mint fee + Mint Referral)
The Zora user who invited the creator = 0.000111 (Create Referral)
Priced in alternative token:
Creator receives 95% of the mint price
Total Mint Fee = 5%
First Minter Rewards = 14.23% of the Mint Fee
The Zora user who invited the creator = 14.23% (Create Referral)
Zora Split = 57.20% (Zora mint fee + Mint Referral)
Example 4 - Mint Referral
If the edition is created on Zora, but the mint happens elsewhere (e.g. Mint.fun)
No list price:
Creator Reward = 0.000333 ETH
First Minter Reward = 0.000111 ETH
Zora Split = 0.000222ETH (Zora mint fee + Create Referral)
The developer that built the alternative platform reward = 0.000111 ETH (Mint Referral)
Priced in ETH:
Creator receives 100% of the mint price
First Minter Reward = 0.000111 ETH
Zora split = 0.000444 ETH (Mint fee + Create Referral)
The developer that built the alternative platform split = 0.000222 ETH (Mint Referral)
Priced in alternative token:
Creator receives 95% of the mint price
Total Mint Fee = 5%
First Minter Rewards = 14.23% of the Mint Fee
The developer that built the alternative platform = 28.57% of the Mint Fee (Create Referral)
Zora split = 57.2% (Zora mint fee + Mint Referral)
Example 5 - Create + Mint Referral
If a creator deploys their edition on another platform using Zora contracts AND the mint happens on another platform.
No list price:
Creator Reward = 0.000333 ETH
First Minter Reward = 0.000111 ETH
Zora split = 0.000111 ETH
The developer that built the alternative platform split = 0.000111 ETH (Mint Referral)
The developer that built the alternative platform split = 0.000111 ETH (Create Referral)
Priced in ETH:
Creator receives 100% of the mint price
First Minter Reward = 0.000111 ETH
Zora split = 0.000222 ETH (Mint fee)
The developer that built the alternative Create platform split = 0.000222 ETH (Mint Referral)
The developer that built the alternative Mint platform split = 0.000222 ETH (Create Referral)
Priced in alternative token:
Creator receives 95% of the mint price
Total Mint Fee = 5%
First Minter Rewards = 14.23% of the Mint Fee
The developer that built the alternative Create platform split = 28.57% of the Mint Fee (Mint Referral)
The developer that built the alternative Mint platform split = 28.57% of the Mint Fee (Create Referral)
Zora split = 28.63% of the Mint Fee (Mint fee)