How to Post and Trade on Zora

Edited

DISCLAIMER: This feature is currently available on the web version of Zora at https://zora.co/

Every post on Zora is an instantly tradeable coin (ERC-20 token). You can buy and sell at any time from an always-available market. Whether supporting your favourite creator, enjoying a meme, or just scrolling through and collecting, trading on Zora has never been easier. 

What am I trading?

When you trade on Zora, you buy and sell a coin (ERC-20 Token) via a Uniswap liquidity pool. These coins can be freely traded anytime, giving you the flexibility to:

  • Buy coins of content you want to collect

  • Sell coins when you want to exit a position

  • Build a portfolio of content you believe in


Posting on Zora

To upload a photo or take a new one:

  1. Select the to open up the create modal.

  2. Upload your image or video file. 

    • The supported file formats are jpg, png, gif, mp4. Max size 2GB.
      Posting on Mobile? You can edit and add effects to your image before posting. 

      • Crop your image

      • Add a sticker to your image.

      • Draw

      • Add custom text over your image.

  1. Add your title 

    • Please note this will also be your coin $ticker. Just as you might use an abbreviation for a long name, a ticker is used on exchanges to identify and trade tokens easily. For example, the ticker for Ethereum is ETH.

  2. Write a caption (optional)

  3. Select Next.

  4. By default, you will receive 10M of this post. If you want to increase your initial holding, you can buy more of your token before posting.

  5. When you've finished, click Post.

    1. Note: If you buy more of your token, you will see “Buy + Post " and must accept the transaction in your wallet. 

🎉 Posted!!! 🎉: Once your upload has been completed, your post will be ready to trade and share with your community.


Trading on Zora

Buying

  1. Navigate to the coin you want to buy

  2. Select the "Buy" button

  3. Enter a custom ETH amount or select from preset amounts (0.001 ETH, 0.01 ETH, 0.1 ETH, or max)
    **Reminder: Review the “You’ll receive” amount before continuing.

  4. Select "Buy" to confirm your purchase.

  5. Your new balance will update automatically once the transaction is confirmed.

Quick Tip: Touch and hold or double-tap on a coin you own on the Zora mobile app to quickly access the trade bottom sheet.

Selling

  1. Navigate to the post you want to sell

  2. Select "Sell" button

  3. Enter a custom amount or select from preset percentages (25%, 50%, 75%, or 100%)
    **Reminder: Review the “You’ll receive” amount before continuing.

  4. Select "Sell" to confirm your sale

  5. Your ETH balance will update automatically once the transaction is confirmed

Quick Tip: Touch and hold or double-tap on a coin you own on the Zora mobile app to quickly access the trade bottom sheet.


Need help or have questions?

If you would like more help, don't hesitate to contact our support team via our help centre or tag us on X (formerly Twitter) and Farcaster.

Legal disclaimer: Coins are ERC-20 representations of user-created Zora posts and are for entertainment and social engagement purposes only.